January 14, 2011 – Branding consultant Joe Favorito writes about The New York Cosmos in the Huffington Post. In his story titled “No Team? No Games? If You Are The Cosmos, So No Problem”.

Favorito says, “One thing is for sure. The Cosmos as a brand revived have been fun to watch in the abstract thus far. The plans have been strategically unveiled piece by piece, with just enough kept behind the curtain to keep people intrigued and guessing. They have the strong brand part down. If they get the on-field part in place, it could be very interesting for sport and pop culture indeed.”

Read more here.